The Agriculture Sector in Armenia Essay

The Agriculture Sector in Armenia Essay The Agriculture and Food Sector in Armenia Essay Example The Agriculture and Food Sector in Armenia Essay Example The Actions of Armenias Fruits The agriculture and food sector in Armenia has always been rather well developed. One of the reasons is a poor development of the industrial sector and a stronger evolution of agriculture. The specific geographical location and the warm climate of the country have given an opportunity to grow a great variety of fruit and vegetables. These ones have received an appraisal all over the former Soviet Union. Nevertheless, the importance of fruit in the Armenian culture has been identified long before the existence of the Soviet Union. One of three colors that are illustrated on the Armenian flag symbolizes the color of the most famous fruits in the country, which is an apricot (USA International Business Publications 178). An apricot, a pomegranate, a grade, and other fruit have more than solely an agriculture meaning for Armenian people. Moreover, they have become an irreplaceable part of the Armenian culture, traditions, and customs, which have survived till present days. Some of these fruits carry a very specific meaning for Armenian people. They symbolize a struggle of Armenians for their cultural identity. Other fruit like pomegranates have become the symbols of wedding; and they are used in various rituals. One may also find a connection between the fruit and Armenian beliefs in the Bible. They are reflected through celebrations and holidays. Armenians conduct annual fests, which are dedicated to the rich harvest. The great popularity receives a wine festival where people celebrate the good crops of grapes and drink grape juice as well as wine. All these fests are an essential part of the Armenian culture, which has been shaping during the centuries and exists even today. The role of fruit in Armenia is not limited by agriculture benefits. However, they are also viewed as an important aspect of the cultural identity. Such fruit as a pomegranate and an apricot are not simply a tasty stuff for Armenia. They represent a particular symbolic meaning for the Armenian culture that takes its roots from ancient times. Throughout many ages, the country has valued and honored these fruit during festivals and numerous traditions. Pomegranate A pomegranate is a very symbolic and significant fruit for the Armenian culture. One of the famous ancient legends says that it has been a guardian protecting people from evil eyes (Petrosian and Underwood 327). That is why this fruit is viewed as a symbol of protection and safety against bad spirits or any intentions of bad people. However, except the protection, the pomegranate has also another meaning as it symbolizes fertility. For example, in Western Armenia, there is a wedding tradition that is tightly connected with this fruit (Petrosian and Underwood 329). To be more precise, a bride should throw it and break it into pieces. According to this tradition, the scattered seeds indicate that this woman will have a baby. In the eastern part of Armenia, there is another custom with the same fruit that states the following fact. If a woman wants to have a son, she has to make the special bread from dough and pomegranate ´s seeds. According to this custom, this female who eats such bread will have a son. In fact, the pomegranate is widely used as an iconic ornament and could be found in numerous manuscripts and carvings on stones. Another wedding tradition that has a particular connection with this fruit is to present the dried fruit that is called taratosik in the Armenian culture (Grigoryan, Hakhnazaryan, and Afranaa Kwapong 88). After a wedding, a bride should give the taratosik to an unmarried woman as a symbol of blessing. Besides the traditions and ornament usage, the pomegranate has also a very specific meaning for Armenian people. One could find the full concept of this fruit for the Armenians in the art film The Color of Pomegranates. It is directed by Sergey Paradjanov (Petrosian and Underwood 257). This film has a very symbolic scene where a red pomegranate lies on a table. The fruit’s wrinkled skin and fresh pulp symbolize the strength of the Armenian spirit and its unbreakable soul. Today, the pomegranate has become one of the most frequently used symbols in Armenia. If one visits an exhibition that is dedicated to the Armenian art or the painting gallery with the works of Armenian artists, he/she will surely find at least few illustrations of this fruit. The pomegranate has also become an inherent part of the Armenian cuisine and has turned into a national clichà ©. At souvenir shops, one may find various figures of the pomegranate made of ceramic, metal, wood or any other material. The great importance of this fruit can be found in the national fairy tales. For example, one of these fairy tales says that three pomegranates fell to the earth from the heaven. One was for a teller, the second one was for a listener, and the third one was for the entire world. As one can see, in this story, the pomegranate symbolizes a gift from the heaven (Petrosian and Underwood 277). Hence, this fruit may be also viewed as a sacred one for Armenian people because it demonstrates the connection with the God. After a terrifying event that occurred in Armenia and is known in the history as the Armenian Genocide of 1918-1923, the pomegranate has started to be used as a symbol. It describes the great variety of Armenian emotions, such as hope and sorrow, survival and rebirth, death and life. One can state that the pomegranate has become more than a simple fruit, which is specific for this location. It has become a real symbol uniting old traditions and new feelings that Armenian people have experienced. For every Armenian, the pomegranate has its own meaning revealing the slight tones of the Armenian soul. Apricot In spite of the significant meaning of the pomegranate for the Armenian culture, there is one more fruit being even more important. An apricot is truly a soul of the Armenian culture. The botanical name of this fruit is Prunus Armeniaca, which indicates its origin (Grigoryan, Hakhnazaryan, and Afranaa Kwapong 90). Nevertheless, the motherland of the apricot is not Armenia, but China. This fruit had been delivered to Armenia long ago. It has become a symbol of this nation. In the middle ages, the kings used the apricot color, which is called tsirani, on their banners (Petrosian and Underwood 223). If one wants to receive the apricot color, he or she should mix yellow, pink, and orange colors. This specific color is such what Armenians call tsirani or the apricot one (Petrosian and Underwood 224). Today, tsirani is one of three colors that are illustrated on the Armenian flag. In July, when it is the time to gather apricots, Armenians hold an annual festival being dedicated to this fruit. People all over the villages bring the best apricots to the capital where the festival is held (Grigoryan, Hakhnazaryan, and Afranaa Kwapong 97). Farmers bring apricots in large straw baskets and offer everyone to try them. In addition, people bring various dishes, beverages, and alcohol drinks that are made from this fruit. The point of this fest is to treat others with fruit and make people happy tasting other person ´s food. During this day, all Armenian food and drinks are replaced by apricots. People eat apricots, treat each other with these fruit, demonstrate their rich harvest, and have good time together. However, besides the apricot of the tsirani color, there are also green apricots, which are not ripe yet. Children love them though they have a very vinegar taste and hard flesh. In the middle of the ripe, the apricot lays a kernel covered with a hard shell. If one breaks this shell, he or she may taste a delicious kernel adored not only by children, but also by adults. This kernel is used in dishes as a special spice, which gives the picante taste to food. Armenian Harvest Festival In spite of the differences in cultures and traditions, all countries all over the world have one festival. It is annually celebrated in autumn or in the end of summer being a Harvest Festival. Armenians also have a fest that is dedicated to the rich harvest and dates back to pagan traditions. Despite the fact that Armenians are Christians and have become one of the first Christian countries, they still have some pagan fests like Vartavar (Grigoryan, Hakhnazaryan, and Afranaa Kwapong 92). Vartavar or the Festival of Roses is celebrated 14 weeks later after the Easter. This fest is dedicated to the goddess Asdghig, an Armenian deity of love, fertility and water (Petrosian and Underwood 317). This day, people show their appreciation to the goddess and sprinkle each other with water and leaves of roses. Hence, this fest is also known as a water festival because of this joyful tradition. Before Armenians adopted Christianity, they celebrated the New Year this day. The Fest of Harvest demonstrated the end of the year and the preparation of the nature for a long dream before spring. The Armenian New Year which is called Navasart-Amaor being celebrated on August 1-6 (Holding 117). The celebration of Vartavar differs depending on the region of the country. For example, the Armenian Meliks celebrate this day with fruits and provide rituals in the field (USA International Business Publications 156). They have a tradition that a person may send apples to a future broom or bride as a sign of his or her intentions. In district Koghtn, people made rituals in the fields with the green weed being previously budded (Holding 126). Some other regions have districts, which are connected with domestic animals. In spite of the old traditions of this fest and the baptism of the Armenian people, the Harvest Festival did not lose its importance in society. However, it is celebrated today more as a custom than a religious ritual. Nevertheless, the main idea of this fest still exists. It is the celebration of good harvest and joyful time-spending during this day. Another important fest for the Armenian people is the Blessing of Grapes held after the Divine Liturgy. This ceremony has a significant religious meaning and shows an important role of the Virgin Mary in Christianity. The custom of Blessing the Grapes is referred to the Old Testament tradition of celebrating the harvest. Grapes were the first fruit during the harvest. Thus, they have such an important meaning. The first fruit symbolize the connection with the God because it was the first fruit that the God had given to people. Jesus Christ was the first son of the Virgin Mary or her first fruit. Hence, first grapes symbolize the birthing of Jesus Christ, who gave his life to save all people. To return this duty, people bless this fruit in a remembrance of Christ’s sacrifice. Armenian Wine and its Symbolism As one can see, Armenia is a country that is full of symbolism and traditions that should be strictly followed. Such drink of gods as wine also bears its symbolic meaning. It is highly valued in Armenia. In fact, this country is acknowledged to be such a country of wine having a very rich history of winemaking (Petrosian and Underwood 318). In addition, one should mention that Armenia was the country that had taken on wine exporting. This activity is believed to start when Forefather Noah planted the grape in the slant of Mount named Ararat, according to the Biblical legend (USA International Business Publications 98). According to the Biblical story about Noah, this drink was a kind of reward for him and his companions for all the torments that they had to overcome in the period of the great flood (USA International Business Publications 178). As it can be seen, the symbolism of wine for the Armenian culture has Biblical roots. First and foremost, it is a so called reminder about the great flood. Besides, in the Armenian culture, wine is represented as the blood of Christ who died for human sins (USA International Business Publications 179). However, it is not only the wine that is so symbolical for Armenians. In fact, grapes are a serious symbol for Armenia. Each year, grapes are blessed at the Altar. Today, this activity is a religious ritual that is devoted to the Virgin Mary. It is called the Assumption of the Virgin Mary (Holding 145). The scientists state that such a phenomenon as winemaking in this Caucasian country has the history that is about six thousand years (USA International Business Publications 181). The reason for such statement is that archeologists have discovered a nucleus of grapes in the country being further analyzed for numerous times. The researches have showed that the hypothesis of scientists concerning the winemaking in the valley of Ararat has a very old history. It goes for ages being actually trustworthy (USA International Business Publications 178). The archeologists have found out this information. The reason is that they have discovered various kinds of winemaking equipment, including tares, with the remains of wine. Besides, the grape nucleus has been found in the caves that are situated near the village that is called Areni (USA International Business Publications 178). The above mentioned researches have been conducted by a group of people from such countries as America, Ireland, an d, of course, Armenia. As one can see, Areni village is extremely popular in Armenia since the grape nucleus was found there. As a result of such popularity, this village has become a place where one of the most famous Armenian festivals takes place. This fest is called the Wine Festival and is held every year there (Holding 145). The event has already become a traditional one. People from all the country come to the village to enjoy the festival. In fact, this traditional wine fest gives attendants a great opportunity to get to know more about Armenia, its wine and traditions, as well as to spend the time perfectly. Moreover, one can not only attend the Wine Festival, but also take part in it. The attendants have a chance to taste various Armenian wines, mostly the best ones. The reason is that the festival is about the best wines in the country. All the wines that are usually represented at the Armenian Wine Festival are highly valued in lots of European countries. The Wine Festival in Areni opens with a spectacular, colorful, and bright parade of the best wine manufacturers. The parade is accompanied by songs and dances. The program of the festival is very interesting, entertaining, and vivid (Holding 151). The first stage of the famous Wine Festival is a ceremony of its opening. After the start, visitors can see the fair of the best wine manufacturers in Armenia. At the fair, both professional and public tasting of wine takes place. In order to give a guest an opportunity not only to drink but also eat or have a snack, the best restaurants of the whole country provide traditional dishes of Armenia. Surprisingly, the Armenian Wine Festival is also used as a pleasant place for various meetings on business. The entertaining program of the fest includes national dances and music, various theatrical performances, different games, and contests. In addition, amateur art groups can take part in the festival, show their art and entertain the publicity. Among numerous contests that take place at the event, one may outline the most important one. It is called Armenia in your Eyes (Holding 156). The participants of this contest compete for a label of the best wine in Armenia. The prize for a winner of this contest is known as Gold Keg (USA International Business Publications 98). The other popular contest is almost the same one as previous but stands among manufacturers of homemade wine. Taking into consideration all the above mentioned information and facts, one can see that symbolism is a very important aspect for the Armenian culture. Being a country of wine, Armenia has done its best to praise one of the most important drinks in a proper way. The symbolism of wine takes its roots from Biblical events. Indeed, according to some legends, it is even considered that a goat disclosed a riddle of winemaking to Noah. The legend says that this animal ate the wide plods of grapes and become intoxicated started goring other animals. After this occasion, Noah planted the grapes at the Mount Ararat and produced wine from the juice of plods (USA International Business Publications 98). Armenia is a country with the rich historical legacy, traditions, customs, and rituals. I learn much about the importance of values and traditions in the state and how they are connected with fruit. The Armenians do their best in order to keep their culture, traditions, language, customs, and so on. This nationality never refuses its culture and traditions. Armenia is located between Europe and Asia. Thus, I believe it has embodied the features of both civilizations, which have shaped the Armenian culture in a harmonious way. Armenian traditions and customs have a strong connection with an agricultural sphere. Even the Armenian flag has the color of the most popular Armenian fruit, i.e. apricot. I think this symbolic meaning illustrates a significant role of fruits for this country. One may list numerous traditions, which are connected with the fruits; for instance, the tradition to present a pomegranate after the wedding as a blessing. The pomegranate is another fruit, which has a s acred meaning for the Armenian culture. Armenians symbolize this fruit with the soul of their people. The red juice is the blood and the tragedies, which Armenians faced in the past. In spite of the dramatic history and the horrible events, the Armenians have not lost their humanity. As always, they demonstrate their wide and generous soul during celebrations of fests. Nowadays, there are two big festivals, which still have a great popularity among people. They are the Harvest Festival and the Wine Festival. In fact, both fests are dedicated to the rich harvest. However, it is oriented on all fruit and vegetables, while the wine festival is dedicated solely to grapes and wine. The harvest festival is also known as a fest of water and roses. The reason is that it is dedicated to the pagan goddess. During this fest, people sprinkle each other with water and spend good time. Despite the fact that there were other fruit suppliers, the Armenian fruits have been always praised higher. The reason is that of their delicious taste and king size. As a result, the great bountifulness of fruits has given life to numerous customs and traditions, which developed harmoniously with the culture rise. The most popular fruits have become the national symbols of Armenia. They are associated solely with this country. I think that Armenia is a very religious country, which obeys its traditions carefully from generation to generation. Every aspect of their life is full of symbols and a specific meaning known for those, who learn more about this state. The rich history, dedication to traditions, and obeying old customs are things that make Armenia so different from any other country in the world.

Oklahoma Indian Territory on the Trail of Tears Essay

Oklahoma Indian Territory on the Trail of Tears - Essay Example Tomorrow, all the living and non-living things will be strange to me. How can I part with the rivers and trees in my locality? Will I be able to survive in a different land? My future will give an apt answer. Here, I shall share some facts about my tribe, my motherland and my feelings on the possible removal to Oklahoma Indian Territory on the Trail of Tears. Facts about my tribe The history of my tribe/community is interconnected with history of the early inhabitants of the United States of America. Earlier, we did not face any problem from others because we were self-sufficient. One can see that my tribe is the largest ethnic group within the tribal groups in America. My ancestral heritage is deeply rooted in the old Cherokee Nation or The Nation (18th and 19th Centuries). As pointed out, we were self-sufficient because we used to consider the nature as our mother. Besides, the members of the Old Cherokee Nation did not consider nature as an unending source of resources that can be exploited without any solid reason. But the people who live in large cities and towns are not able to understand the relationship between ethnic communities and nature. To be specific, our rituals, customs, and the events in day to day life are interconnected with nature. Earlier, we used to live in the Appalachia region. To be specific, the leaders of our tribal group were not aware of the importance of unity among different groups and the need of a strong central authority. On the other side, the tribal chiefs appointed by the British and the American authorities had little influence among the members of our community. Now, the government is planning to implement the Indian Removal Act of 1830 to relocate us to another part of America. In short, we are facing a number of problems related to survival because we are forced to relocate to the Trail of Tears. Burgan stated that â€Å"The U.S. government had forced them from their homes and set them on this march of about 800 miles ( 1,287 kilometers)† (4). If one is not so attached to one’s motherland, relocation is not a major problem. But my life is interconnected with my motherland. So, I do not feel confident to declare that I can survive in a different land. Now I feel so attached to my motherland because I am aware of the fact that relocation is unavoidable. About my motherland My motherland is in New Echota, within North America. One can easily identify that my motherland is rich in natural beauty and fertility because two beautiful rivers (say, Coosawattee and Conasauga) are flowing through my mother land. Besides, both the rivers join together and form another river, namely Oostanaula. All these rivers flow to another river, namely Coosa. The modern people provide less value to the importance of rivers in tribal life because they are not aware of the influence of the same in human life. These rivers helped use to realize the importance of water which nourishes the flora and fauna of this r egion. As the members of an indigenous community which ruled over the Northern Part of the American continent, we consider ourselves as the owners of the land. This is utmost important for us because the problems related to our life in this region is interconnected with autonomy and ownership of fertile land. We are totally against the exploitation natural resources to fulfill the selfish motives of human beings. But most of the human beings are not yet ready to

The Use of Force and Wars on Terrorism Essay Example | Topics and Well Written Essays - 1000 words

The Use of Force and Wars on Terrorism - Essay Example The Charter’s Article 51 stipulates (Dinstein 2001, 161): â€Å"Nothing in the present Charter shall impair the inherent right of individual or collective self-defence if an armed attack occurs against a Member of the United Nations, until the Security Council has taken measures necessary to maintain international peace and security.† Hence, a country can respond in self-defence or self-preservation against a terrorist assault, but not unless the Security Council has performed steps needed to uphold security, peace, and order. The immunity for self-defence stated in Article 51 is the single clear omission to the prohibition of Article 2(4). This Article, according to Dinstein (2001), presumes that international law currently necessitates at least the possibility of a forthcoming armed attack before a nation may react forcefully or violently against the political independence or territorial integrity of another nation. Nevertheless, even as the terrorists have perpetrate d an armed assault, the right to wield force against the attackers positioned in a state is anomalous except if the terrorist activities can be attributed to the state (Kittrich 2008). Hence, an important question is when can terrorism be attributed to the state where in it manoeuvres? Since an assault against terrorism breaches the host state’s territorial integrity, the terrorists’ armed assault should be ascribed to that particular state (Kittrich 2008). It would then be legally acceptable to wield force against the terrorists positioned in that state. This paper tries to address this primary question: Do terrorists’ acts constitute a violation of Article 2(4), which justifies wars on terrorism as an act of self-defence under the UN Charter? Use of Force against Terrorism The impact of the UN Charter on a state’s innate right to embark on traditional self-preservation has long been a point of contention. Nevertheless, nowadays, many think that the trad itional international law authority to self-protection is unchanged by the Charter’s Article 51 and that this natural right to self-preservation involves a right to defensive self-protection (Boethe 2003). Others claim that Article 51 in fact removed preventative self-defence as a lawful rationale for the exercise of armed or violent force, and, without an armed attack, a nation should restrict itself to mobilizations to defend against such an assault, even despite of clear assault mobilizations being carried out by another nation (Penna 1991). This Article reinforces the argument of those who claim that states sustain the traditional natural right to defensive self-protection. Threats of international terrorism currently take place in the form of anachronistic groups that embody majority of the features of a state: organisation, preparation, training, disposed forces, resources, and possible possession of weapons of mass destruction. Nevertheless, dissimilar from states, the se terrorist groups are headed by people who are ready to use suicide operations routinely and who show a complete disrespect to the authority of law and human life (Dinstein 2001). Certainly, the success of such assaults relies on a state unaware of how or when these assaults will subsequently take place. Hence, a state may legally respond on the supposition that, due to the constantly displayed unusual characteristic and operational strategies of particular transnational terrorist groups, an assault by such

Modernisation Essay Example | Topics and Well Written Essays - 2500 words

Modernisation - Essay Example As a result of this each unit focused on a specific task and was directly accountable for it. Cowper (2001) goes on to say that post 1997, in the second phase of the reform process, the labour Government headed by Tony Blair has focused on 'partnership and collaboration within the public sector.' The focus he says has " shifted from outputs to outcomes, and there is a drive to take a longer-term view in policymaking and a consumer view in service delivery." A significant aspect of modernization has been the introduction of technology to the various areas of work. Consumerist orientation of the public sector has also been an area of focus. According to Schofield, (2003) The biggest challenge for the public sector is to ensure high quality service within a limited budget. Along with these aspects comes the key area of employee relations. As the structure and focus of the organization changes, the impact is likely to be felt most by the people who work in the organization. This paper focuses on the implications of this modernization agenda on public sector industrial relations Using the available research and publications on the modernization of the public sector and public service employment relations, this paper will begin by looking at the need for modernization and the key objectives of modernization. The next section will focus on the changing face of industrial relations in the age of modernization. The focus will then shift to the significance of employee relations in the present era. Based on the findings of Dr. Stephen Bach's paper titled 'HR and new approaches to Public Sector Management: Improving HRM Capacity' (2000) and Lynette Harris' paper titled, 'UK public sector reform and gaining commitment to the 'performance agenda," (2003) this section will deal with some of the challenges that lie ahead in the modernization or reform focus. The key issue raised will be the need for better Human resource Management Practices to ensure better employee relations and greater job satisfaction. What is Modernisation According to the Policy Brief, Organisation for Economic Co-operation and Development (2005),Today Governments all over the world are under increasing pressure to open up to public scrutiny and be more accessible to the people who elected them. It was with a view to cater to this public demand , increase public trust in the Government and to improve the quality of services offered by the public sector that the Government , Cowper (2001) says introduced its modernizing agenda with a 5 point programme: a. to make policy making more evidence-based b. to make services more responsive, more coherent public and focused on the user; c. to deliver high quality, efficient public services; d. to introduce information age, on-line government including the first corporate IT strategy for government to value and reward public service with a program of Civil Service reform e. and greater diversity in recruitment As Cowper (2001) points out, the driving force behind the modernization agenda is the outcome. This model focuses on the result for the user in terms of their life or business and for the government in terms of social or economic or political change. It is not just in the United Kingdom but across the world that public sector management is in a flux. According to a white

Management Concepts in Hospitals Assignment Example | Topics and Well Written Essays - 750 words

Management Concepts in Hospitals - Assignment Example The efforts were towards advertising in the native languages and also developing simple 'guide to hospital' pamphlets in native languages. Childbirth classes were given in native languages. Extensive media advertisement was done too. The idea was to make it family-centered care. Multilingual physicians and nurses were catering the patients. This was enhanced by presentable looks of the hospital characterized by a large state of the art labor rooms and postpartum rooms with Jacuzzis and rooms for family members. The market orientation of an organization is directly related to overall business performance, employee commitment, and esprit de corps. The above quality improvement measures turned out to be a good business strategy too. The marketing presence was further enhanced by creating a new maternity services 'brand' for the hospital-the graphic image of infant footprint. The hospital further stated its presence loudly through aggressive advertisement. 1. Focus on the customer -serving majorly in the native language, advertising in native languages, organizing cultural shows for the ethnic population and in general making the people feel at home for the stressful event of childbirth to take place. 3. 2. Extensive research into the ethnic ways and this followed by aggressive promotional activities in culturally acquainted [to the ethnic populaces] ways. 3. More presentable looks and adoption of hospital services 'brand'-the infant footprint-all this made the community hospital more professional in outlook. Lager labor rooms and post-partum rooms with Jacuzzis were a similar step.   As the overall marketing orientation is related to staff motivation, the work standards were bound to improve with more number of satisfied customers. The staff's esprit de corps is directly related to the success of the organizational behavior[Knights and Willmott, 67]. Thus better business would've been a catalyst for better work again. While the hospital's overall rapport with the general public improved with the improved reputation the staff and administration produced better results.  

Supply chain management Coursework Example | Topics and Well Written Essays - 1000 words

Supply chain management - Coursework Example In this reference, this paper endeavors to identify the problems faced by the corporative foods it its supply chain management and the competitors in the products and services they deal in (Good, & Schultz, 2000). Corporative food is a UK based firm that specializes in the Supply chain management of food products. Some of the features the company boasts of are the wide range of food products they deal in to the efficiency, modernity, and ethical consideration that are put into place before their products are dispatched (Steers, Runde, & Nardon, 2010). Notwithstanding, the company is also faced with a plethora of problems. The major challenge being increasing its customer base, this is following the realization of a fall in the profit margin by 0.2% in the last financial year (Paley, 2005). The company has therefore decided to undergo major reformation in a move to restore the company back to its initial market base. The fall in the profit margin is attributed to the aggressive compet itors who have fiercely invaded the cooperative market strongholds. Some of the worthy competitors in the market includes; Big bear, Foo Go, and Sara’s Kitchen (Miletsky, & Smith, 2009). ... ered; Features and Benefits of the Product The company has decided to make their products unique in quality and other features like packaging as well as opening more of their branches to trap extra market (Sears, 2003). Most of the products of the company are natural and organic nature, this is a move is seen to be able to attract more customers on grounds that they are mindful about health. In reference to this, the company also has sought several product certification bodies to build confidence of the customers on their products (Kangas, 2003). Price The company has also considered reducing the cost of production, transportation and other logistics to retail their products cheaper than the competitors have. This they perceive will give them a clear cutting age over the cutthroat competition that the competitors have mounted (Hoppe, 2001). Brand Name recognition One of the major ways of piecing through the market is creation of a brand name. The brand name creation involves consiste nt marketing coupled with entering into alliances with other cooperatives (Hertog, & Huizenga, 2000). This is what cooperative company has sought. They have engaged several other related cooperative to create a wide range of awareness of their products. In all this efforts, the company is keeping a vigil eye on the progress and response to the laid strategies (Abrams, & Kleiner, 2003). Interrelationship Stages The company has embraced the interrelationship of marketing their products by associating with other relevant companies to promote them (Vollmann, 2005). This in itself is a good move as long as the other body consents to the deal. It is also important in this case to ascertain the public perception on the company, this is because is it has a dwindling opinion form the public; it is

Management Concepts in Hospitals Assignment Example | Topics and Well Written Essays - 750 words

Management Concepts in Hospitals - Assignment Example The efforts were towards advertising in the native languages and also developing simple 'guide to hospital' pamphlets in native languages. Childbirth classes were given in native languages. Extensive media advertisement was done too. The idea was to make it family-centered care. Multilingual physicians and nurses were catering the patients. This was enhanced by presentable looks of the hospital characterized by a large state of the art labor rooms and postpartum rooms with Jacuzzis and rooms for family members. The market orientation of an organization is directly related to overall business performance, employee commitment, and esprit de corps. The above quality improvement measures turned out to be a good business strategy too. The marketing presence was further enhanced by creating a new maternity services 'brand' for the hospital-the graphic image of infant footprint. The hospital further stated its presence loudly through aggressive advertisement. 1. Focus on the customer -serving majorly in the native language, advertising in native languages, organizing cultural shows for the ethnic population and in general making the people feel at home for the stressful event of childbirth to take place. 3. 2. Extensive research into the ethnic ways and this followed by aggressive promotional activities in culturally acquainted [to the ethnic populaces] ways. 3. More presentable looks and adoption of hospital services 'brand'-the infant footprint-all this made the community hospital more professional in outlook. Lager labor rooms and post-partum rooms with Jacuzzis were a similar step.   As the overall marketing orientation is related to staff motivation, the work standards were bound to improve with more number of satisfied customers. The staff's esprit de corps is directly related to the success of the organizational behavior[Knights and Willmott, 67]. Thus better business would've been a catalyst for better work again. While the hospital's overall rapport with the general public improved with the improved reputation the staff and administration produced better results.