Land Degradation In The Nile River Basin Environmental Sciences Essay

Land Degradation In The Nile River Basin Environmental Sciences Essay Per capita availability is generally calculated by dividing total annual renewable water resources with population. While this could provide an accurate picture for countries with no dependency on external water resources, it does not provide an accurate depiction for countries with trans-boundary water resources. Taking into account the dependency ratio of the countries provides a much more realistic depiction of future water resources. For instance, Uganda has a 40.9% dependency ratio for its total annual renewable water resources (Rwanda, Burundi, Tanzania, DRC and Kenya contribute runoff into Lake Victoria). This will be impacted when increased water demand in upstream nations results in reduced water runoffs into Uganda. Egypt which originally had a 98% dependency ratio has been able to bring down its dependency by increasing alternate water resources but still has a 76% dependency ratio (55.5 BCM out of 73 BCM). Chapter 4 Land degradation is one of the challenges faced by several countries in the Nile River Basin. Land degradation comprises of any negative or undesirable change in the texture, content, moisture of land due to a combination of natural hazards and man-made activities. The African continent is characterized by 46% of extreme desert and 11% of land mass that is humid. Presently, in Africa around 250 million people are directly affected by land degradation while, worldwide 1 billion people in 100 countries are at risk of land degradation. The causes of land degradation are a combination of changes in the natural ecosystem, and the impact of the human social system, including human use and abuse of sensitive and vulnerable dry land ecosystems. Land Degradation in the Nile River Basin In Rwanda, around 71% of total land area is facing severe degradation and about 60% of its forest cover has been lost in the last two decades partly due to genocide, displacement and repatriation. Similarly, more than 30% of Burundi is severely or very severely degraded. In Tanzania, widespread land degradation is found in the highlands, especially on the slopes of Mt. Kilimanjaro. Kenya faced about 30% land degradation in 2002 and around one third of its population was directly dependent on degraded land by 2008. Also, land degradation is widespread in Kenya, affecting 20% of all cultivated areas, 30% of forests, and 10% of grasslands. Uganda faces land degradation and erosion covering 60% of its total land area, the majority of which is in the highlands of the South-west. Ethiopia also faces land degradation mostly in its highlands, especially in the Amhara region. It is estimated that Ethiopia loses 4% of its GDP due to land degradation. In Sudan, approximately 1,200,000 km2 of land has degraded in varying degrees. The most degraded zones are the arid and semi-arid regions in the Northern half of Sudan where 76% of the countrys population resides. In Egypt, the North-western delta faces highest degradation due to contamination and increased salinity. Common Causes of Land Degradation in the Nile River Basin Some of the causes for land degradation in the Nile River Basin are as follows: Population Pressure: Growing population in the Nile River Basin countries puts immense pressure on land and its resources leading to severe degradation and reduced outputs. For instance, the majority of the population in Egypt and Burundi, 98% and 58% respectively, live in the Nile Basin. In Kenya, 70% of the population lives in 12% of the countrys land area which is suitable for rain-fed cultivation, thereby putting immense stress on its resources. Deforestation: The most common cause for land degradation in the Nile River Basin is deforestation. To adhere to the needs of growing population, forests are cleared and there is immense pressure on its resources. In Rwanda, the forest area was reduced to 4700 km2 from 7000 km2 post the genocide in 1994. Deforestation also took place due to increased need for wood to construct makeshift shelters for displaced people and for cooking. Bushfires have also become common especially in the dry seasons in the Eastern and South-eastern regions of Umutara, Kibungo and Bugesera. In Burundi, the rate of deforestation in high due to increased dependency on wood for fuel. The forest cover declined from 11.3% in 1990 to 5.9% in 2005. In Tanzania, deforestation is severe in areas populated with refugee populations. Also, wild fire is common in its grasslands. Between 1990 and 2005, Uganda lost one-third of its forest area due to deforestation. It is estimated that at this rate, Uganda will not have any forests by 2055. Uganda loses around $ 200 million annually due to deforestation. Deforestation is a major factor for land degradation in Ethiopia. While the forests once covered 65% of the country and 90% of the highlands in Ethiopia, by 2001 they were reduced to 2.2% and 5.6% respectively. The Blue Nile basin faces such severe deforestation that very little forest cover remains in the region. The forest coverage fell from 16% to 2% in the 1980s itself. Over Grazing: The demand for livestock is high in the Nile River Basin. Cattle farming leads to over grazing in fertile lands, depleting its quality and productivity. In Rwanda, over grazing is observed in range-lands especially in the North-west parts of Umutara. In Tanzania, over grazing is witnessed mostly in the Lake Victoria Zone and parts of Northern Tanzania. Over grazing accounts for 75% of the total degraded land in Sudan. In Uganda, the cattle corridor has most of its land degraded due to over grazing from Moroto and Kotido in the North-east through Luwero and South to Masaka and Mbarara. Leaving aside the North, most of the Corridor is seriously degraded. Lack of Awareness: Improper farming practices, poor soil management policies due to lack of awareness also lead to land degradation in the Nile River Basin. For instance in Rwanda, only 36.6% of the total land had soil protection structures in 2005 as compared to 83% in 1998. Climate Change: Climate change is another factor due to which there is immense land degradation. Increasing instances of floods and droughts lead to wide spread land degradation. There are various forms of land degradation. These include Soil erosion and sedimentation Surface runoff and floods Desertification and loss of natural vegetation Sand encroachments Sedimentation and Soil Erosion Sedimentation has three stages. It starts with soil erosion which is essentially the removal of top soil which is then transported and deposited in different locations depending upon the flow of water or wind or gravity. Some of the causes of sedimentation include deforestation which reduces water retention thereby increasing soil erosion; floods and droughts; and changes in river flow. Sedimentation in the Nile River Basin is witnessed the most in the Nile Equatorial Region, Blue Nile catchment and the coastal belts. Wide spread deforestation has a detrimental impact on the sedimentation levels in the Nile Equatorial Lakes and leads to increasing soil erosion. The siltation of the Nile Equatorial Lakes if combined with unusually high rainfall could lead to a rise in the lake levels which could in turn lead to flooding. The key problem sites for soil erosion in the Lake Victoria Basin are the Kagera River and the Nyando River in Kenya. Due to its topography and torrential rainfall, the Blue Nile catchment faces high rates of sedimentation as compared to the White Nile, whose sedimentation is largely retained in the Equatorial Lakes and the Sudd region. While the Nile catchment runoff is estimated at a low rate of 5.5%, the ratio of the runoff of the Blue Nile catchment on its own is 20%. Sedimentation has a negative effect on reservoirs built along the Nile River Basin. It clogs the area thereby reducing the amount of water that can be stored. Rwanda Around 40% of land in Rwanda is at high risk of erosion, 37% requires soil retention measures before cultivation, and only 23% is erosion free. Data from field research stations report soil losses between 35 246 tonnes per hectare annually, amounting to losses costing about 3.5% of Rwandas agricultural GDP. The Nyamitera River delivers 567,000 tonnes of particles in a matter of five flood days to Rwanda, of which more than half is the annual suspended sediment yield of its Nile Basin region. Increasing use of land for tea cultivation is also leading to sedimentation in Rwanda. The Mulindi tea plantation in Gicumbi district uses fertilizers that cause soil degradation, water pollution and deforestation, which in turn results in soil erosion, floods and sedimentation in the valley. Burundi Deforestation, over grazing and agricultural expansion into marginal lands are the main factors leading to soil erosion in Burundi. The sediment yield of Burundi and its contribution to the Nile basin is presently unavailable. Sedimentation causes many problems in Burundi including blocking inlet channels of pump irrigation schemes, clogging hydropower turbine areas, corroding pumps among others. Tanzania The main type of erosion witnessed in the Lake Victoria Basin in Tanzania is sheet erosion where a uniform thin layer of top soil is washed away. In Tanzania, 61% of land area faces soil erosion with a topsoil loss of 100 tonnes per hectare per annum. Highest soil loss within the Lake Victoria Basin is from cropland which loses 93 tonnes per hectare annually, followed by rangeland losing 52 tonnes per hectare each year. Additionally, there has been soil loss in Shinyanga, Dodoma, Morogoro, and Arusha. Also, Kagera Basin is vulnerable to soil erosion and leaching of nutrients due to its high population and poverty levels. The Masalatu Reservoir constructed on Simiyu River receives an annual sedimentation yield of 406 m3/ km2 or 1.43 tonnes per hectare. Kenya The Nyanza province bordering Lake Victoria is undergoing rapid catchment deterioration due to frequent droughts, deforestation and old agricultural practices. This results in Kenyas high sedimentation load contribution to Lake Victoria Basin through its tributaries. 61% of the basin area contributes to soil sedimentation at a rate of 43 tonnes per hectare each year, whereas the rest of the basin forms a sink area where sediments are collected. Due to high sedimentation on the bed, the rivers Nyando, Nzoia and Sondu, and other tributaries emptying into Lake Victoria are prone to flooding. Surface runoff in wet season causes sheet, rill and gully erosion. Wind causes erosion in dry season. Nyando River experiences severe gully erosion due to heavy water runoff. The removal of the top soil is very high ranging from 90 tonnes per hectare annually in degraded areas, to 67 tonnes per hectare elsewhere. Uganda Major source of soil erosion to the Lake Victoria Basin is the Kibale River at 0.06 tonnes per hectare annually. Runoff in sub-catchment of Bukora is the main reason for causing soil erosion. Soil loss rates are the highest on bare soils, followed by annually cultivated land, degraded range lands and perennially cultivated land. Lake Albert is also under threat of siltation due to inflows from Kyoga Nile, as well as Semliki River which carries sedimentation from DRC. It is estimated that 4% 12% of GNP is lost from environmental degradation, of which 85% is through soil erosion, nutrient loss and crop changes. Also, the rate of soil fertility depletion in Uganda is one of the highest in Sub-Saharan Africa. Ethiopia There is high erosion in the Ethiopian Highlands. Around 1900 million tonnes of soil is eroded annually at an average of 100 tonnes per hectare. Also, up to one billion tonnes of top soil is lost each year. The Highlands face severe types of soil erosion including sheet, rill, gully and wind. It also witnesses stream bank erosion, biological, physical and chemical degradation Blue Nile is the major contributor of sedimentation during the flood season, contributing approximately 125 million tonnes, while the Atbara contributes roughly 50 million tonnes. The flows of the Blue Nile are unregulated until they arrive in Sudan leading to an enormous amount of sedimentation at the Roseires Dam. With increased deforestation and agricultural activities along the banks of the Blue Nile, there is a substantial amount of debris added to the flow which is carried downstream. The proportion of runoff to sedimentation is higher for the Atbara River which is due to its geographic location in a drier region than the Blue Nile and also due to a relatively longer period of dry season followed by heavy rainfall in a relatively short period. Sedimentation peaks three weeks before rainfall peaks as rainfall washes away soil loosened due to loss of moisture during the dry season. A decline in crop yields has been witnessed at a rate of 1 to 3% on cropland and 2.2% in Ethiopian highlands. It is estimated that the cost of land degradation due to soil erosion to Ethiopia could be about $2 billion in 25 years or $80 million each year. About 80% of the losses are from reduced crop production and 20% from reduced livestock production. Soil nutrient depletion reduces crop production by 885,330 tonnes annually amounting to losses of around 14% of agricultural contribution to Ethiopian GDP. Sudan Soil erosion is leading to rapid siltation and loss of functionality of reservoirs and irrigation schemes in Sudan. The small reservoirs get silted quicker. Irrigation schemes are witnessing major damage due to siltation which is leading to a reduction in water transported to crop lands. For instance, crop water requirements are no longer met in the Gezira and Rahad irrigation schemes. River band erosion along the Blue Nile River has been witnessed with most affected areas lying downstream of Roseires Dam, Singa to AlSuki. River widening in the region also leads to bank erosion where irrigable land is lost as has been witnessed in the main Nile and Atbara River sections. Around $1.5 million worth of economic losses have been witnessed via the loss of mature date palm trees as a direct result of bank erosion. Egypt The Nile Bank is witnessing bank erosion due to the corrosive action of sediment free waters as witnessed in Sudan past Roseires Dam. Agricultural land is depleting at a rate of 13,000 hectares on an annual basis due to bank erosion. Increase in coastal erosion and extensive erosion of the Nile Delta is being witnessed due to lack of sedimentation and increase in salinity levels. Sedimentation in Reservoirs Sedimentation is the single greatest problem reservoirs face in maintaining their functionality for water storage, as well as for hydropower generation. Hydropower generation is reduced during peak sedimentation periods as debris gets caught in the turbines and need to be shut down for cleaning. Sedimentation stuck in the cooling mechanism of the hydropower plant leads to loss of efficiency in energy generation and also requires shutdown for repair. Also, silt adds to the wear and tear of the plant which decreases the lifespan of the machinery, depending on the abrasiveness of the mineral content in the silt. Hydropower generation is often stalled during floods to clean turbines and prevent damage resulting in very low power generation during flood season. Sedimentation also leads to reduced water storage capacity which results in less water for irrigation and cost of construction to raise the dam to maintain storage capacity. Currently, the cost of clearing sedimentation is prohibitive at $625 million ($5 to clear 1 m3 of silt, about 125 MCM is being cleared per year). Roseires Dam The primary mandate of the Roseires Dam is to ensure that runoff levels are maintained to meet irrigation and water storage requirements. The Roseires Dam is losing considerable parts of dead water storage capacity, as well as live storage capacity. In 1966, its storage capacity was 3,329 MCM which has been reduced to 1,920.89 MCM as of 2007, leading to a 37% decrease in storage capacity. The Roseires Dams height has been elevated in order to mitigate losses in functionality and another elevation project is being currently discussed. Aswan High Dam in Egypt Aswan High Dam has 100% trap efficiency of sedimentation which means that waters are almost perfectly sediment-free beyond the Aswan High Dam. Sedimentation transported to the reservoir and deposited there is practically negligible from December to June, peaking from July to September, reducing in October and November to none in December. Aswan High Dam is losing considerable part of live storage capacity, as opposed to dead storage capacity which was designed to absorb sedimentation. The reservoirs total operational span has been reduced to 362 years from an initial estimate of 500 years as a result of sedimentation. Desertification The African continent, with the Sahara desert in the North and the Sahelian belt below, is vulnerable to desertification. This condition is exemplified with increasing instances of drought and famines. The causes of desertification are complex, including both direct and indirect factors such as: Cultivation, inappropriate agricultural practices and overgrazing Unsustainable animal husbandry and pastoralism Climate change including reduced rainfall Population growth pressures Poor land use and management practices Lack of soil and water conservation structures; Removal and loss of vegetation; Deforestation and land clearing; Total dependency on natural resources for survival; Human activities comprising technological agents (water pumps, boreholes, dams) and institutional mechanisms and policies. Desertification in the Nile River Basin East and South-east regions of Rwanda show increasing desertification trends due to increase in population and migration leading to over exploitation and degradation of land. People from densely populated provinces in the North, for instance Ruhengiri, Gisenyi and Byumba, and Butare and Gitarama in the South, are moving towards the least populated provinces in the East including Umutara, Kibungo, Kigali and Ngali in the South East. In Burundi, the area of Imbo witnesses long dry spells leading to a gradual decrease in water resources, especially in the levels of Lake Tanganyika with a tendency towards desertification. Since 1999, there has been a strong variability of rainfall with a tendency for a long dry season from May to October (6 months) in the lower altitude outlying areas like Kumoso, Bugesera, and Imbo. In Tanzania, the main reason for desertification is expanding agriculture rather than overgrazing by pastoralists. Around 33% of Tanzania is affected by desertification. The coastal areas face pressure from intensive cultivation and fuel wood gathering. In Kenya, 80% of its area is estimated to be threatened by desertification with up to 30% of the population affected by desertification and drought. Drought and increasing population are key factors that enhance desertification in Kenya. The Nyika Plateau and the Coastal Region are affected and threatened most by desertification. Also, the woodlands are prone to drought and desertification, primarily due to slash and burn methods of land preparation. Kenyas drylands occupy 88% of the land surface area, and have a population of 10 million people. Approximately 50% of livestock and 70% of wildlife are located in these drylands. In Uganda, the North-east, especially the Cattle Corridor has been witnessing overgrazing, soil compaction, erosion and the emergence of low-value grass species and vegetation which have subdued the lands productive capacity, leading to desertification. Some dryland districts like Moroto, Nakasongola, Karamoja and Kakuuto in Rakai are experiencing desertification. Around 71% of Ethiopian land is prone to desertification including its highlands and lowlands. The Rift Valley suffers immense desertification and land degradation. Desertification threatens Ethiopias agricultural productivity, wherein more than 80% of the population depends on various forms of agricultural production. Also, 95% of the farms are small-scale and depend on rain-fed agriculture. Ethiopia suffers a loss of $139 million per year due to reduced agricultural productivity. Sudan and parts of Egypt are more prone to desertification in the Nile River Basin. Egypt has experienced accelerated desertification of rangelands in the last few decades. Presently, 45% of rangelands are severely degraded, 35% are fair, 15% are good, and 5% are excellent. It is reported that 11,000 hectares of land has been lost due to desertification. Parts of Western Egypt fall into the Sahara and are hot and dry areas which are extending into the mainland. Increasing evaporation has also led to drying out of one of the Toshka Lakes. Egypt witnesses various forms of desertification such as: Degradation of irrigated farmland due to low quality water in irrigation Degradation of rain-fed farmland (Northern coastal belt and Northern Sinai) Degradation of rangeland (Northern coastal belt) through overgrazing, plant covers degradation Sand Encroachments from the Western desert on the Nile Valley land (Southern Egypt) and on the High Aswan Dam reservoir (in Egypt and Sudan). Desertification in Sudan In terms of desertification, Sudan is the largest and most seriously affected country in Africa. The arid and semi-arid lands cover an area of 1.78 million km2, constituting around 72% of the total area of the country. There is moderate to severe land degradation in the desert and semi-arid regions in the Northern half of Sudan. The Western part of Sudan (in the Sahel region) is most prone to drought and increasing desertification, especially the states of Darfur, Kordofan, Khartoum and Kassala. The total desertification between Darfur and Kordofan is 22% i.e. 200,000 km2. A decline in precipitation has caused a stress factor on pastoral societies in these two regions, thereby contributing to conflict. There is a very strong link between land degradation, desertification and conflict in Darfur. In northern Darfur, increasing population growth, lack of resources and environmental stress led to conflicts which were further sustained by political, tribal or ethnic differences. As a consequence of desertification in Darfur, there has been increased mortality due to famine and disease, a decrease in total water and land availability, quality of water and land (including fertility), production of major staple foods, and deaths of domestic animals. It is estimated that since the 1930s, there has been around 50 to 200 km Southward shift of the boundary between semi-desert and desert. This boundary is expected to continue to move Southwards due to declining precipitation. The remaining semi-desert and low rainfall savannah, which represent 25% of Sudans agricultural land, are at considerable risk of further desertification and could lead to a 20% drop in food production. Sand Encroachment Instances of desert encroachment in Sudan are increasing, whereby the entire strip of the country along the Nile especially between Delgo and Karima in Northern Sudan is threatened. Sand dunes on the Eastern bank of River Nile in Sudan and encroachments in North-central regions can threaten the rivers course. Sand encroachment is also affecting the productivity of soil which has been witnessed extensively in the Gezira scheme and also in some areas of North Kordofan, North Darfur and Kannar in the Northern State, Sudan. In the Dongola-Merowe region of Sudan, the area covered by sand dunes increased from 51.2 km2 to 61.2 km2 between 1976 and 1996 and decreased to 35.1 km2 in 2000. This decrease could be attributed to an increase in the area covered by gravel and/or coarse sand. In Egypt, active sand dunes and encroachments occupy more than 16.6% of the countrys total land area. Sand encroachment in Egypt is further enhanced by the erratic rainfall, active winds, and scarcity of plant cover. Some inactive sand accumulations have been noticed in the Eastern side of the Nile delta and in the Sinai Peninsula. Types of Desertification Processes Underway in Sudan Climate-based conversion of land types from semi-desert to desert The least drought resistant vegetation fails to survive and reproduce. For instance, in Northern Darfur and Northern Kordofan, this is manifest in the widespread death of trees during drought events which are not followed by recovery. The desert climate is estimated to move Southward by approximately 100 km over 40 years. Degradation of existing desert environments, including wadis and oases At least 29% of Sudan is desert, within which there are hundreds of smaller wetter regions resulting from localized rainfall catchments, rivers and groundwater flows. It was discovered that all these areas were moderately to severely degraded, primarily due to deforestation, overgrazing and erosion. Conversion of land types from semi-desert to desert by human action Activities such as deforestation, overgrazing and cultivation result in habitat conversion to desert, even though rainfall may be sufficient to support semi-desert vegetation. One of the problems is the conversion of dry and fragile rangelands into traditional and mechanized cropland. Chapter 5 Water Quality Several factors pollute Nile waters, in particular faecal coliform bacterial contamination caused by lack of sanitation facilities and a high dependence on pit latrines, leading to presence of animal and human waste alongside open water bodies. Additionally, agricultural fertilizers and pesticides discharge high concentrations of nutrients and phosphates that runoff and leak into ground and surface water. Also, chemical pollution from industrial waste, mining activities and domestic sewage are released into water bodies without any effective wastewater treatment. Furthermore, sedimentation and siltation caused by deforestation, land degradation and soil erosion impact overall water quality. Lastly, poor planning practices, weak infrastructure and inadequate wastewater treatment systems add to the untreated water discharge. Some of the impacts of water pollution are death and destruction, loss of livelihood and income, and health hazards. The problem with a transboundary water resource in terms of water quality is that, polluted water from one area flows into the other area. This is specially witnessed in the Lake Victoria Basin. Water Hyacinth is another transboundary issue between the countries as it has a tendency of spreading fast and also leads to increased evaporation. Pollutant loads are washed away along with runoff and sedimentation loads which lead to water quality deterioration further downstream, rendering it non-viable for drinking purposes. Rwanda The main sources of water pollution are domestic, commercial, industrial, agriculture, water hyacinth and mismanagement of wetlands. Due to increased population and agricultural practices, inadequate sanitation facilities, there is an extensive use of fertilizers and pesticides. Also, wastewater from rural towns and villages containing faecal pollution are left untreated, giving rise to water borne diseases. In River Nyabugogo, there have been high rates of Iodine at 7.62m per litre. Additionally, there are large concentrations of Copper at 1.3mg per litre, Fluoride at 1.85mg per litre, Ammonia at 1.7mg per litre and Sodium at 105.3mg per litre. Also, Hexavalent Chromium was found ranging between 0.09 to 0.28 ÃŽÂ ¼g per litre. Although the Rwandan Ministry of Lands, Environment, Forest, Water Mines (MINITERE) and ELECTROGAZ have laboratories in place for water monitoring, the data is insufficient. The water drinking standards have been defined but have not been adopted yet. As a result of eutrophication by water hyacinth and agricultural pressure, Lakes Mihindi and Muhazi in Southern Rwanda are diminishing in size. Burundi There are several types of water pollution including bacteriological pollution from animal waste, organic pollution due to waste effluent from coffee processing plants, and industrial pollution via chemical fertilizers such as nitrates, phosphates and pesticides. Some of the causes of pollution are high demographic density, lack of latrines and waste dumping, and mining activities resulting in discharge of heavy metals and arsenic, especially in River Kanyarus tributary, Nowgere. Bujumbura accounts for 90% of industries in Burundi. However, data regarding industrial pollution is unavailable and not much has been achieved in monitoring and managing water quality due to under-resourcing of laboratories. Tanzania The water quality in Tanzania is affected by natural factors and human activities. The former comprises high fluoride concentrations and salinity in natural waters. The latter includes discharge of municipal and industrial wastewater, run-off from agricultural lands, and erosion encompassing high concentrations of nutrients, pathogens, BOD and COD levels. Additionally, gold mines in the Lake Victoria Basin consist of heavy metal pollution. Tanzania has no comprehensive national program for monitoring the quality of water or pollution even though water utility companies are required by law to monitor the water source and quality of water they supply. Kenya Water pollution in Kenya is caused by point and non-point sources such as agricultural activity, urbanization, industry, leachates from solid waste tips, sediments, salts, fertilizers and pesticide residues. Additionally, municipal sewerage plants discharge untreated wastewater into surface watercourses, causing significant health hazards and localized eutrophication. Tanneries, pulp and paper mills, coffee processing factories, breweries and sugar cane processing facilities do not have effective wastewater treatment plants and their effluents contribute organic loads, heavy metals and other toxic substances. The point pollution sources include sugar, paper, and fish industries, and also municipal sewage, oils and lubricants, marine workshops, petrol stations, human wastes and refuse from market and urban centres and fishing villages. The main non-point pollution sources comprise high nitrate, phosphate and pesticides from poor application of agricultural chemical and soil erosion. The Kenyan Lake Victoria Basin has a population of 12 million people and a low depth of approximately 6 meters, thereby causing an inability of catchment areas to perform purification of water. Although only 8% of Lake Victoria falls into Kenyan territory, tributaries such as Sio, Nzoia, Yala, Nyando and Mara are already severely polluted and contribute further to the lake pollution. Uganda The increased demand and use of pesticides, fungicides, herbicides and fertilizers is impacting the water quality in Uganda. Agricultural practices account for 50% of nitrogen and 56% of phosphorus into the Lake Victoria Basin. Additionally, the exploitation of petroleum threatens the overall ecosystems of Lake Albert and Edward Basins. The Northern end of Lake George, Uganda, and its associated wetlands receive localized metal pollution from a former copper mine and tailings left after metal extraction. There is a

The Use Of Vulgarity in the Works of Allen Ginsberg Essay -- Biograph

The Use Of Vulgarity in the Works of   Allen Ginsberg  Ã‚     Ã‚  Ã‚   The beat poets were the voice of a generation. Unadulterated honesty and truth is a primary objective of the beat poets, and to them this honesty and truth is best achieved with a raw, oftentimes vulgar language that can make some readers uncomfortable. In this excerpt from his book, Allen Ginsberg, Thomas Merrill comments on the truth exhibited by the poet: ...such a commitment to internal truth not only permits but demands the uninhibited confessions that tend to make conventional readers squirm. Many beat writers, especially Ginsberg, flaunt their most intimate acts and feelings...in an aggressive street language (2). In Ginsberg's collection of poems, Reality Sandwiches, 1953-1960 , "The reader gets a good taste of Ginsberg's mouth... which, as usual is uninhibitedly and often flamboyantly honest (Merrill 88). The unabashed honesty in this collection often concerns sex and drugs, those subjects being important for this generation of rebellion. In "The Green Automobile," a poem about a fantasy road-trip enjoyed by Ginsberg and Neal Cassady, his one time lover, Ginsberg presents images of a sexual nature. Two of the images follow: I'd honk my horn at his manly gate,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   inside his wife and three   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   children sprawl naked   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   on the living room floor.   Ã‚  Ã‚   (Ginsberg, Reality Sandwiches 11) Neal, we'll be real heroes now   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   in a war between our cocks and time:   Ã‚  Ã‚   (15) Even if some readers pay little attention to the allusions to homosexuality, one of the images, the one concerning Cassady's children, could make some readers uncomfortable. The imagery here is strong, it is this strength of imagery that ... ...s "Howl" and "On Neal's Ashes" the vulgarities are used not merely for effect, but to truly convey the feeling he wishes to express. Although some are made to feel uncomfortable, the true nature of the poet is to convey feeling, and this is done in an extremely proficient manner. Works Cited Ginsberg, Allen.  Ã‚   Reality Sandwiches 1953-1960.  Ã‚   San Francisco:  Ã‚   City Lights Books,  Ã‚   1963. - - - .  Ã‚   "Howl".  Ã‚   Contemporary American Poetry-5th Edition.  Ã‚   Ed. A.Poulin Jr..  Ã‚   Boston:  Ã‚   Houghton Mifflin,  Ã‚   1991.  Ã‚   175-182. - - - .  Ã‚   "America".  Ã‚   Contemporary American Poetry-5th Edition.  Ã‚   Ed. A.Poulin Jr..  Ã‚   Boston:  Ã‚   Houghton Mifflin,  Ã‚   1991.  Ã‚   182-184. - - - .  Ã‚   "On Neal's Ashes".  Ã‚   Contemporary American Poetry-5th Edition.  Ã‚   Ed. A.Poulin Jr..  Ã‚   Boston:  Ã‚   Houghton Mifflin,  Ã‚   1991.  Ã‚   188. Merrill, Thomas.  Ã‚   Allen Ginsberg.  Ã‚   Boston:  Ã‚   Twayne,  Ã‚   1988.

Love :: essays research papers

Benjamin Franklin once said, "If you would be loved, love and be lovable." Love is something we are all in at least one time or another in our life. There are many different meanings for the word love and many people interpret it differently. Love as defined by Webster's dictionary is a profoundly tender, passionate affection for another person. When you love someone you care not only care about them as a person, but also about their well being. When they are hurt, you feel hurt and when they are in pain you feel pain also. Their physical and emotional problems are not only theirs, but they are yours as well. To be in love means to care about that person so deeply that your life would not be complete without them. The fact that you cherish one person so much is a blessing to some, as well as a gift. The following fable tells of an orphan girl who had all the happiness in the world. "There is a wonderful fable about a young orphan girl who had no family and no one to love her. One day, feeling exceptionally sad and lonely, she was walking through the meadow when she noticed a small butterfly caught unmercifully in a thornbush. The more the butterfly struggled to free itself, the deeper the thorns cut into the butterfly from its captivity. Instead of flying away, the little butterfly changed into a beautiful fairy. The young girl rubbed her eyes in disbelief. 'For your wonderful kindness,' the good fairy said to the girl, 'I will grant you any wish you would like.' The little girl thought for a moment and then replied, 'I want to be happy!' The fairy said, 'Very well,' and leaned toward her and whispered in her ear. Then the good fairy vanished. As the little girl grew up, there was no one in the land as happy as she. Everyone asked her the secret of her happiness. She would only smile and answer, 'The secret of my happiness is that I listened to a good fairy when I was a little girl.' When she was very old and on her deathbed, the neighbors all rallied around her, afraid that her fabulous secret of happiness would die with her. 'Tell us, please,' the begged. 'Tell us what the good fairy said.' The lovely old woman simply smiled and said, 'She told me that everyone, no matter how secure they seemed, no matter how old or young, how rich or poor, had need of me.

Fresh Food and Canned Food Essay

Eating is most important activity in our life. Some people eat 2 times, 4 times, or some people in poor countries eat only 1 time a day. We live in a world where the variety of food is immense, and we are responsible for what we eat. We decide what we are about to eat and how it will affect our bodies. The three main differences between fresh food and canned food are flavor, health benefits, and cost. The most notable difference between these two kinds of foods is their flavor. Fresh food have great flavor and taste because they keep all their natural conditions. Canned food however, lack a lot of its flavor characteristics because there are some other chemical products added to the natural foods. Fresh food will have a greater taste and flavor when consumed just because of the time in which they have been prepared. Comparing both types of foods there is another difference. There is a health factor that affects both of them. Canned foods lose some of the original fresh food nutrients and vitamins when stored, and also it has to be tinned with many conservatives and chemical factors that prolong the shelf life and apparent freshness of the food but could also become toxic if consumed too often. Yet another difference between these two types of foods is the cost. Canned food are much more expensive than fresh foods. The benefit of buying tinned foods is that they are easier to find, for example, in a supermarket instead of the market like the fresh foods. When you look at the picture of the canned food it is so beautiful and it makes you buy it, but when you open it later you will see that they do not match and the taste is not good. Canned food requires less work than fresh food, even sometimes no work at all. If you decide to make food instead buying it ready you would have to spend at least 2 or 3 hours, but you will get delicious food that everyone will enjoy it. Fresh foods are always good for your health, but if you do not have enough time it is fine to get canned food. Eating canned food is not recommended, because it can make you sick and you might get diseases from that.

Cadbury Company Essay

Introduction Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury. It was introduced in the United Kingdom in 1905 and now consists of a number of different products. Every product in the Dairy Milk line is made exclusively with milk chocolate. Cadbury’s Daily Milk has a range of different flavours, all equally famous around the world. This case study relates to the topic of advertising which we studied in class. Cadbury is not only famous for the quality of their product, but also for their advertising. Since 2007, the date of birth of ‘a glass and a half full production’, which is Cadbury’s own internal production company, we talk a lot about the chocolate brand because of their advertising campaign. The aim of this new approach to advertising from Cadbury’s is not to focus on the chocolate but on the joy and enjoyment, you associate with eating a chocolate bar. The three most famous campaigns to date are ‘Gorilla’s’ in 2007, ‘Airport trucks’ in 2008, and ‘Eyebrows’ in 2009. All of these advertising campaigns are set in a fun environment with enjoyable music to try to capture people’s attention, excite them and make them feel happy. In this report, we will at first, evaluate the objectives and advertising platform of these three ads. We will then explain the advantages and disadvantages of TV advertising. We will explore the role of viral advertising in these sort of advertising campaigns, before concluding by highlighting just what made these Cadbury’s ad’s so memorable. Q1. View all three Cadbury Dairy Milk advertisements on YouTube. Describe and evaluate the advertising platform and the advertising objectives of these three ads. How are all three related? In 2007, Cadburys launched its first advertising campaign from the newly established ‘A Glass and a Half Full Productions’. The 90 second advertisement entitled â€Å"Gorilla† was premiered during the season finale of Big Brother 2007, with the Phil Collins song â€Å"In the Air Tonight† playing in the background with a Gorilla playing the drums to the beat of the song. Big Brother would have generated a massive audience and Cadbury planned it perfectly to first launch the ‘Gorilla’ ad doing the breaks in the Big Brother finale. The campaign itself  has made appearances on bi llboards, print newspapers and magazines, television and cinema spots, event sponsorships and an internet presence which just shows how successful it was. Keen to build on the success of the â€Å"Gorilla† advertisement, ‘A Glass and a Half Full Productions’ released their second production on 29th March 2008. This advertisement tells the story of the first ever airport truck race in history, seeing vehicles of all shapes and sizes take to an empty runway for the race of their lives. Each one of the trucks was ‘pimped’ to show its unique character. With everything from go faster stripes to customised wheel trims, the trucks lined up on the starting line under a purple sky at dusk and raced to the music of Queen’s â€Å"Don’t Stop Me Now†. This ad wasn’t as successful as the ‘Gorilla’ or ‘Eyebrows’ ad. In January 2009, Cadbury introduced a new ‘A Glass and a Half Full Productions’ TV advertisement, entitled â€Å"Eyebrows†, which became the 3rd video produced by the production company. The 60 second advertisement brought to life the story of a brother’s and sister’s moment of madness when backs are turned and they are left to their own devices. The advert opens with two siblings sitting in a traditional photographer’s studio, waiting to have their portrait taken. When the photographer was called away by a ringing phone the children launched into a choreographed eyebrow dance. The children produced a range of eyebrow dance moves to the sound of â€Å"Don’t Stop the Rock† by electro-funk superstar, Freestyle. Cadburys main objectives with these three ads were to deliver greater brand love and involvement while keeping the core consumers engaged and to also attract the younger audience to help build the brands profile. They achieved these objectives by creating enjoyable and memorable ads which for example lead to people trying to copy the ‘Eyebrows’ ad and posting their videos on YouTube. Since 2007 Cadbury have adopted a new advertising approach which many view as critical to both the Cadbury Dairy Milk brand and the company. Cadbury decided not to focus on the chocolate in their advertisements, but instead to focus on entertaining the public. This led to the creation of the three memorable advertisements outlined above, â€Å"Gorilla†, â€Å"Airport Trucks† and â€Å"Eyebrows†. All these advertisements incorporated the Cadbury trademark colour purple into the ads and displayed the Cadbury Dairy Milk logo and slogan ‘A Glass and a Half Full of Joyà ¢â‚¬â„¢. All the ads embraced the popularity of viral advertising and used this very much to their advantage and were a  huge hit on YouTube and on social networking sites. They became a firm favourite among the online community. They told the public nothing about Dairy Milk. Rather than using the chocolate as the main focal point, Cadbury decided to use emotional appeals to attract the public’s attention. Many in the industry viewed this as a huge risk, but it is one that seems to have worked for Cadbury. These three ads are very similar as they don’t focus on the Cadbury bar they focus on entertaining the viewer by their use of a gorilla, airport trucks and the two children moving their eyebrows. It’s not until the end of the ad that the Dairy Milk bar appears in each ad. They are all very catchy ads by the use of music in them which have become popular songs again since the ads were first screened. The use of the colour purple is common in each of the three ads which is Cadburys main colour and is used on the bar wrapper. Q2. Cadbury has relied very heavily on TV advertising for its ‘A Glass and a half full Productions’ advertisements. Comment on the advantages and disadvantages of TV advertising. Without doubt Cadbury has relied heavily on TV advertising for its advertisements, and it is easy to see why. Television is by far the most popular entertainment medium around the world, with the latest report from the Television Audience Measurement Ireland (TAM) showing that Irish TV viewers alone watch on average of 3 and a half hours of TV per day. The huge advantage of TV advertising is the wide audience it reaches. Television viewers come from all walks of life, from children watching cartoons, to elderly retiree’s, everyone tunes into television at some part of the day. It is clear that TV advertising reaches a lot more people than other media outlet’s such as radio station’s or newspapers. Another big advantage of TV advertising is how it offers the greatest possibility for creative advertising. It can convey your message with print, video, audio, still photos, motion, light and graphics, to capture the attention of potential customers. TV ads can also sh ow and tell people about your product or service and actually show the benefits of ownership. One final advantage of TV advertising is its ability to advertise to targeted audiences. For example children can be reached during cartoon programming, housewives  during the afternoon soap operas, and people working in the Primary sector such as farmers and fishermen, around the time of the weather forecast! However, everything, TV advertising also has it’s disadvantages, with high costs being the primary one. TV ads are very expensive. To make show your ad is memorable, you need a decent amount of air time, but the longer the air time, the more expensive it is. Also, for a customer to remember the ad, the ad must be aired repeatedly. The down-side to this as a company is, every time the ad is aired, you must pay. On top of the expensive air rates, to make a good ad, you will need to hire a team of experts to create the advertisement. To highlight the cost of TV advertising, a May 2011 report by Allbusiness.com found that, to produce a quality 30-second national spot in America can cost up to $300,000. A further disadvantage to TV advertising is the difficulty to change your advertisement efficiently and quickly. For example if a company wanted to advertise a new special offer or promotion, a new time slot must be bought. Basically you are paying for a new ad, unlike other media o utlets such as newspapers or radio’s where the ad can be edited quickly without fuss. Finally, like we studied in the chapter on advertising, TV ads are becoming increasingly ignored. During ad breaks during their favourite TV shows, people will now often change channels, go out of the room, or simply play on their smartphone, laptop or any other items of technology. Q3. What role did viral advertising play in these advertising campaigns? Viral advertising is marketing through pre-existing social networking services or other online technologies with the aim of increasing brand awareness and product sales with the use of viral processes such as video campaigns. Viral advertising played a vital role in each of the three campaigns created by â€Å"a Glass and a Half Full Productions†. This can be easily seen in their first advertising campaign back in 2007 the famous â€Å"Gorilla† which created a platform for Cadbury Dairy Milk. On the launch night of this campaign the advert of the Gorilla was also uploaded to the social networking site YouTube. In just one night the video was viewed 500,000 times and overall was viewed 10 million times, thus the advertising campaign went viral and so creating a huge success story for Cadbury Dairy Milk. Through viral advertising this advert was able to gain a larger  viewing audience and so increasing the market awareness of Dairy Milk. Through viral advertising Cadbur y Dairy Milk’s chocolate sales in 2007 increased to 7% this is an increase of 30% compared to other competitors. The following adverts â€Å"Airport Trucks† and â€Å"Eyebrows† followed in the methods of the â€Å"Gorilla† in becoming viral sensations. They became instant favourites on YouTube. Cadbury Dairy Milk grasped the advantages of viral advertising with both hands and through this brought their business to the next level. They hosted online events which the public could get involved and fall in love with their product through viral entertainment. I believe viral advertising was the key aspect to the success of the advertising campaigns created by â€Å"a Glass and a Half Full Productions† as they were able massively increase their customer base and get the people involved in their product. Q4. All three Cadbury advertisements have nothing to do with chocolate, yet people remember what the advertisements are for. Why is there no actual reference to chocolate in the advertisements? What makes the advertisements so memorable as Cadbury Dairy Milk advertisements? Cadburys is a name that’s been around for the last one hundred and ninety years, dating back to John Cadbury who first opened his shop on Bull Street in Birmingham. We all know the Cadbury brand so well it’s been around a lot longer than all of us. It is because of this we are so familiar with their trademarks. The ‘A glass and a half’ symbol was introduced in 1928. The company used this familiar symbol to create their new slogan ‘A Glass and a Half Full Productions’ which they decided to use for their marketing campaign. Chocolate has always been associated with joy, chemically speaking chocolate releases serotonin and another feel-good hormone called dopamine. Cadburys know this and therefore decided to tap into this and bring their customers joy in another form, entertainment. Prior to the introduction of ‘A Glass and a Half’ Cadburys decided upon using purple in 1920. This purple is a recognisable aspect of all three advertisem ents. The vibrant purple is noticeably the background to their first creative ad, ‘The Gorilla’. Cadburys have put great emphasis on the purple here by using plain colours such as the black of the gorilla, two white planes also featured on the wall  and the silver of the drums. Similarly in the ‘Eyebrows’ advert, only plain colours are used as not to distract the viewer from the girls dress. However, in the Airport advertisement great colours are used on all of the trucks in the race. This is an effort to show fun in the ad, the enhanced airport vehicles are an example of Cadburys creativity using unlikely vehicles for the first ever airport race. That’s fun. The purple in the ‘airport’ advertisement is subtle but still clearly visible in the sky, this is no accident. As we as consumers are so familiar with the product it is not a necessity to display the functions of the product and what joy it will bring but by using abstract methods of grabbing our attention Cadburys has found entertaining their customers by using familiar songs like Queens – Don’t stop me now and Phil Collins – In The Air Tonight, to such great success with customers that not only did their advertisements go viral on YouTube but they even put Phil Collins song back into the charts. We as consumers could recognise and appreciate their efforts to bring joy to al l viewers.

Green House Emission Essay Example | Topics and Well Written Essays - 1500 words

Green House Emission - Essay Example He has connected rise in population with the exploitation of resources. This has been stated as the core reason in the deterioration in the quality of the commons. All the other agents which affect the common resources are resultants of population explosion. Taking this approach into account, the arguments of Garret Hardin are holistic in terms of suggesting solutions in the management of the commons. The core argument that the paper makes is that there is no technical solution possible towards the problem of population. There are limitations to bringing in regulations to the rights of people in terms of utilizing resources. According to the author, what is important is to have mutually agreed understandings so that the limits of exploitation are maintained. The author begins the article by citing various proofs to the argument that technical solutions never solve certain problems. The thesis of the article is that the population problem is a task without a technical solution. The pe ripheral solution sought to tackle this problem has been thoroughly criticized by the author. He has quoted innovations like high yielding varieties of crops and large scale fishing as examples of technologies which was intended to cater for the increasing population but failed to do so. The gradual process of boundaries being created on the use of farmland and other resources has been described. The author refers to pollution as the counter reaction of over population. The arguments posed by the author are convincing as the observations made by him are proving to be true after more than forty years. It must be noted here that the article was written in 1968. The aftermaths of overexploitation of resources were not evidently observable in that period. Thus, in the event of climate change and all the other impacts caused on the environment due to overexploitation of resources, it can be stated that the author could foresee all that. It has been reported that as a consequence of over exploitation of resources, many mountain glaciers will be gone by mid-century; Glacier National Park, for example, will be likely to lose its glaciers by 2030 (Pew Center on Global Climate Change. Part 2, 2011) The basic thesis of the article is that the problem of population has relations with the freedom of breeding. Thus, the choice of people to have control over the usage of resources is the most feasible solution towards the equitable sharing of resources. A sense of mutual coercion has been recommended by the author in order to define to breed or not to breed. The decision to breed lies in the context of utilization of resources, in other terms, the decision to set one’s own limit in utilizing the resources of the nature. According to the author, it is the self-control which would regulate people in judicious use of common resources. The author has cited the case of cattle grazing on a pasture to explain this. Ideally, this is the right mechanism possible to regulate a community to maintain ethical boundaries. However, in the diverse and complicated social and economic setup of today’s world this policy may not be easy to follow. The basic issue here is that ethical understanding of various communities and regions towards the nature and optimal exploration of resources differs largely. It must be interesting to quote here that there are communities in the world which take a divine approach towards nature and use its resources with utmost care and

Power Tool Market Analysis Essay Example | Topics and Well Written Essays - 500 words

Power Tool Market Analysis - Essay Example Finally, the difference in the estimates is not material. The projected values represent a decline of approximately 11.5% over the last year's figure of 1.8 million units by U.S. Census Bureau. The values for the last 5 years show a continuous declining trend. The following table summarizes the historic actual values. From the above statistics, it can be concluded that the demand for power tools in this sector may not increase in 2007 as the economic activity is declining. The demand may infact decrease since lesser number of houses will be developed. The expenditure for residential construction is expected to be at $504 billion as per Realtor, and $434 billion as per Haughey, in 2007. This shows a declining trend as the last year's (2006) figures show that the expenditure was $581 billion and $608 billion for 2005 (Realtor, 2007). The actual historic data is shown in the table below (U.S. Census Bureau: 930 - Value of Private Construction Put in Place: 1995 to 2005, 2007). This declining trend indicates that this sector will have less demand of power tools in 2007 than it was in prior years. This is because the expenditure for construction will decrease and power tools industry provides the tools that are used for construction. Hence, demand will be negatively affected for this market. The expend